Remember Alexa?
I almost forgotten that Alexa was still around. I used to be a ranking freak, I monitor Google PR, Alexa ranking and my traffic. Though I have to admit, that is the only success I was looking for back then. Seriously, who really cares about all these if not of advertisers now.
Google Pagerank
A lot of people has difficulty get Google page ranking, but what does it really do. Google PR only for Google search engine, the higher your site PR is, the more search result it will comes out, means Google put priority on your site instead of other relevant site. It does not mean that if you have no Google PR for your site, your site won’t comes out from the search result too. So the key to win the situation when you have no Google PR is to get a real good keyword, the most in-demand keyword if you can. Well, Google Webmasters tool is the complete set of tool for you to understand and know your position and keyword of your site.
Alexa Ranking
Alexa ranking is not depending on the redirect like everyone talking about, after all the redirect is not working now, because of the abuse people placing all over the Internet. In order to build Alexa ranking, you’ll need Alexa toolbar for Firefox. Alexa pull information from users who use Alexa toolbar, and monitor how and what those users visiting. So Alexa ranking is greatly depending on your visitors’ browsers. If most of your visitors are using IE, forget it!
Seriously, Alexa ranking is nothing. When I was working in a firm, my manager asked me to build Alexa ranking for the company site. All I did was install Alexa toolbar and open the company site everyday. Within one week, the ranking went up 20,000.
Ranking is really not the key to success now, but it is essential information for advertisers to know how they’re going to be expose. However, that can be done with traffic too.